Calli will travel to Owensboro, KY to attend the Beef Advance - Advocacy Leadership Group.
Beef ADVANCE is designed to equip participants with advocacy skills and enhance their ability to serve as effective spokespersons for the beef industry while cultivating a network of industry connections. Through collaborative sessions and hands-on experiences, participants will have the opportunity to build relationships with key industry leaders, experts, and fellow advocates. Each session will cover a range of topics, including personal story development, leadership fundamentals, media training, checkoff program education, communication strategies, and industry updates. Sessions will feature expert speakers and include visits to farms and industry sites, providing participants with direct exposure to various sectors of the beef industry. Participants will also be asked to complete supplemental work, such as online training modules and attendance at a Kentucky Beef Council (KBC) or Kentucky Cattlemen’s Association (KCA) meeting.
Beef ADVANCE is open to all individuals 22 years and older who have a vested interest in the beef industry, including but not limited to producers, processors, retailers, industry professionals, healthcare providers, educators, chefs - anyone passionate about supporting and promoting beef. Whether you are directly involved in cattle production, work in a related field, or simply want to advocate for the benefits of beef, this program welcomes diverse perspectives. By bringing together a wide range of participants, the program aims to create a collaborative environment that ensures all voices are heard, allowing different sectors to share insights, learn from one another, and work collectively to advance the industry, ultimately enabling participants to leave with a deeper understanding of its various facets.
